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Head of Marketing, Ukraine

Marketing Kyiv Full-time Ukraine

Job Description

We are looking for a strong and inspiring marketing leader who will drive business growth in Ukraine by shaping and executing impactful brand and category strategies, while leading and developing a high-performing marketing team.

This role is accountable for delivering the country AOP P&L and achieving brand & category KPIs through best-in-class marketing execution and close collaboration with local, regional, and global stakeholders.

You will report directly to the UAEECA Cluster Marketing Director (12 markets, including Ukraine) and lead a team of 5 marketing professionals (Brand Managers & Senior Brand Managers).

Key Responsibilities

  • Lead the development and execution of brand & category strategies for the Ukrainian market in alignment with global direction. Actively contribute to global brand agenda and represent local market needs on Brand Boards.
  • Drive end-to-end marketing activities across all coffee & tea brands, including campaign development and adaptation, media strategy, activations, sponsorships, influencer marketing, and design — across both Retail and OOH channels. Support resolution of operational issues related to export activities.
  • Own full portfolio strategy, including assortment, P&L management, and NPD pipeline. Identify and deliver relevant local innovations that drive growth.
  • Leverage data and insights to evaluate performance, identify opportunities, and shape future growth strategies.
  • Perform Business and Categories analytics: current performance, future opportunities creation
  • Build, inspire, and develop a team of marketing professionals, fostering a high-performance culture, ownership, and continuous growth.

 

What We Offer

  • Opportunity to work with strong, globally recognized brands and category leaders with high emotional connection to consumers
  • A truly international environment with close collaboration across the UAEECA cluster and global teams
  • A dynamic, ambitious, and supportive team where your leadership and ideas will have visible impact
  • Competitive salary package, performance-based bonus, and additional benefits aligned with the seniority of the role

Qualifications

 

  • Proven track record in marketing leadership roles, with strong strategic and commercial mindset
  • 5+ years of experience leading and developing teams, with a focus on building high-performing organizations
  • Solid experience in FMCG marketing, preferably with well-known or emotionally driven brands
  • Strong expertise in brand building, portfolio management, and full marketing mix execution
  • Excellent stakeholder management, communication, and influencing skills
  • High level of ownership, resilience, and “can-do” attitude in a fast-paced environment
  • Ability to work cross-functionally and collaborate with international stakeholders
  • Excellent communication skills
  • Ukrainian - fluent, English - level B2  

Additional Information

 

  • Competitive salary and comfortable working conditions in the office
  • Compensations & benefits (including insurance programs and meal allowance)
  • Rewards & recognition program, learning and development in multicultural environment
  • Corporate culture and open management team

Company Description

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. Find out more at http://careers.jdepeets.com

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